Probably a lot of you already know about the relationship between the singer Shakira and the soccer player from Spain “Gerard Pigue”. Some of you already know as well that few days ago that Shakira had her first child “Milan”, and this is supposed to make any parents in the world happy and joyful. In this case in particular I think the parents have more than one reason to be happy, and I see this after seeing the ridiculous picture that Gerard Pique posted in his twitter account yesterday. I’ll let you judge by yourself:
Probably most of the people saw this picture and thought: “Oh, what a cutie, already wearing sport shoes!”, then some, specially some parents and doctors thought: “Oh, that’s terrible! His feet are too soft and delicate, take that off of him”, and then there a niche of people who had something totally different in their mind. That niche is made of marketers and advertising professionals.
Personally, I think it is ridiculous that a couple of parents whose salaries go over 35 million dollars a year combined sell the first picture of their baby to Nike for a couple of thousands of dollars. What kind of life is this baby going to live? Will he have to school wearing Nike everyday, in a Porsche, with a Louis Vuitton bag and a Unicef hat, carrying his McDonals lunch and Coca-cola? Which kind of father does that? Seriously?
And I’m not afraid this is going to happen just for the picture with the shoes, but the other actions that have been taking place on the baby’s name in the last days. Milan Pique Mebarak is already a member of the Barcelona Futbol Club fan club, he has a twitter account and shirts and jerseys with his name.
Some other professionals of marketing probably think it was a genius idea, but personally, to me, it is outrageous that some brands are getting this far and worse than that, that some people are selling their souls to the “Advertising Devils”.
To me, I don’t know if it’s worse having people willing to condition their children’s life for money, or having 10,000 idiots following the baby on twitter. You can put your own thoughts on it!
Javi Yébenes 2.0 