2013’s Superbowl will be remembered by a number of things: The Ravens win, the first time two brothers coach the two teams, the last time Ray Lewis played and the blackout on the third quarter. To me, it will be remembered by the amazing commercial showed during the half-time break.

The commercial wasn’t showed on it’s full version for the TV network’s policy, but here’s the full version in Youtube. It is simple, direct, easy to get, and very, very provocative and controversial. I simply love it and I hope you find it at least effective.

“When sexy meets smart  your small business scores.”

Check it out:

*For those of you who live in the moon, the girl is the Israeli supermodel Bar Rafaeli and the guy is the worldwide known hollywood extra Jesse Heiman.

That lucky guy will have a lot of stories to tell to his grandchildren.

Advertised Birth

Probably a lot of you already know about the relationship between the singer Shakira and the soccer player from Spain “Gerard Pigue”. Some of you already know as well that few days ago that Shakira had her first child “Milan”, and this is supposed to make any parents in the world happy and joyful. In this case in particular I think the parents have more than one reason to be happy, and I see this after seeing the ridiculous picture that Gerard Pique posted in his twitter account yesterday. I’ll let you judge by yourself:

Probably most of the people saw this picture and thought: “Oh, what a cutie, already wearing sport shoes!”, then some, specially some parents and doctors thought: “Oh, that’s terrible! His feet are too soft and delicate, take that off of him”, and then there a niche of people  who had something totally different in their mind. That niche is made of marketers and advertising professionals.

Personally, I think it is ridiculous that a couple of parents whose salaries go over 35 million dollars a year combined sell the first picture of their baby to Nike for a couple of thousands of dollars. What kind of life is this baby going to live? Will he have to school wearing Nike everyday, in a Porsche, with a Louis Vuitton bag and a Unicef hat, carrying his McDonals lunch and Coca-cola? Which kind of father does that? Seriously?

milan pique javi yebenes

And I’m not afraid this is going to happen just for the picture with the shoes, but the other actions that have been taking place on the baby’s name in the last days. Milan Pique Mebarak is already a member of the Barcelona Futbol Club fan club, he has a twitter account and shirts and jerseys with his name.

Some other professionals of marketing probably think it was a genius idea, but personally, to me, it is outrageous that some brands are getting this far and worse than that, that some people are selling their souls to the “Advertising Devils”.

To me, I don’t know if it’s worse having people willing to condition their children’s life for money, or having 10,000 idiots following the baby on twitter. You can put your own thoughts on it!

Do you think advertising should have a limit?

What about having a “moral code” for advertising? 

Pau Gasol visits Toronto

Last night, members of the Spanish Community in Canada welcomed Pau Gasol to Toronto where he will start a 3 game tour with his team, Los Angeles Lakers. The Spanish associations of Toronto offered the basketball player a plaque of the city recognizing his career and his  work as ambassador of Spain and the Spanish culture all over the world. Representatives of the Spanish Community included Javier Yébenes and Paloma Radovski from “Spaniards in Toronto”, Maria Dolores González from “Hispanic Club of Toronto. Gasol also received a basket of Canadian products like Maple Syrup, to have a taste of our roots and our culture.

During the event, the attendees had a chance to chat with the NBA superstar and ask some questions. Gasol was perfectly correct and friendly at all times and when being asked about his recent concussion, he said he is ready to play against the Raptors and that he is fully recovered.

Javi Yebenes y Pau Gasol en Toronto

Once the event ended, Gasol had a workout session and he got authorized by his team to leave the hotel to join for dinner with his friend and Spain team’s teammate Jose Manuel Calderón.

After spending some time with him and talking about people in common and sharing anecdotes, I can say that Gasol is a true ambassador of the Spanish culture and the country around the world, and he represents me out of our borders better than any politician.

Javi Yebenes and Pau Gasol Toronto


Pound The Rock Dwane Casey Javi Yebenes Toronto Raptors
Image of coach Dwane Casey with the 1300 Pound Rock thanks to

A 1,200-pound rock sits just inside the front door to the Toronto Raptors’ dressing room, a reminder of the mentality the coach Dwane Casey is trying to instill in his team… and it seems to be working just fine.


This motto is written on the walls of the team’s practice gym and in the locker room.

The rock and the motto are there to remind the players every time they walk on the court. They are supposed to touch it as they pass by and will leave every huddle with a call to “Pound the Rock!

The meaning of the phrase goes back to Jacob Riis, a social reformer who wrote about the plight of the poor in New York in the late 1800s and early 1900s.

Apparently this European reporter had a tireless fight for human rights in the late 1800s in North America and he always shared his philosophy of “not giving up”, he believed that if you try once and you don’t get the results you are looking for, you have to try again, and again, and again, until you find success.

Take a look to this interview to Coach Dwane Casey where he explains the philosophy:

Video from the Toronto Raptors Official Blog

Maybe the results of the Raptors this season are not the best, but I love the attitude on the court and I’m positive next season our team will get far on the post season.

As a coach or a teammate, there’s a story you can learn to motivate your team and achieve your long term goals:

At six-foot four inches tall, John’s presence was intimidating. When he looked at you, his focused stare caused most to look away, as this was a man who clearly had no fear.

John was disciplined. He rose early each day and followed the same routine. He would digest a few passages from the Bible, quickly dress and march to breakfast, where he hurried through scrambled eggs, fried potatoes, toast or pancakes and an often luke warm cup of coffee.

John wasn’t concerned, because he was on a mission. Each day after breakfast, John would ride the bus to the stone quarry, where he would dust off his sledge hammer and begin again where he left yesterday, pounding the rock.

As the sun rose in the morning sky, he would hammer away, each thrust another message to the universe that he would not stop, he would continue to pound the rock. After a brief break for lunch and a cool drink, John would begin again to pound the rock … pound the rock … pound the rock.

As the horn sounded to mark the end of another day, John would wipe the dust from his hammer, climb back on the bus and then hurry through a plate of meat, potatoes and vegetables, a few more passages of the Bible, then off to sleep.

The next day it would begin all over again. Pound the Rock. Pound the Rock. Pound the Rock.

John died last week at the age of 87. He had spent over 60 years in prison for a careless bar fight as a teenager. While John had to pound the rock every day in prison, he chose to do so with passion, his way of finding meaning in life and earning redemption for his careless crime.

What about you? Do you choose to “pound the rock” every day?

John had no choice. You do have a choice. Pound the Rock!

If you liked the post please comment! 🙂


El Caso Pistorius… ¿Superación o Engaño?


Para el que no conozca a Oscar Pistorius, es un atleta sudafricano de 24 años que perdió las 2 piernas con tan solo un año de vida tras haber nacido sin peronés y compite en la actualidad en el mundial de atletismo de Daegu en la prueba de 400m libres y 4×400.

Durante los últimos 4 años ha sido duramente criticado por su uso de prótesis especiales de fibra de carbono y se ha especulado mucho sobre si estas le dan ventaja al correr o no. Tras cientos de estudios de su propio cuerpo, las prótesis, sus marcas, etc. no se ha podido concluir claramente en que los resultados sean ventajosos o no para el corredor de Johannesburgo.

Los periodistas especializados, entrenadores y otros atletas han puesto el grito en el cielo tras su clasificación en las semifinales de 400m libres en el mundial absoluto, y se le tilda de tramposo, de usar “doping tecnológico” o de compararlo con usar “clembuterol” u otros fármacos.

Y yo me pregunto: son todos imbéciles????

Como puede la gente poner en duda el talento, las horas de entrenamiento y el esfuerzo que ha tenido que poner este hombre para poder competir igual que lo hacen los demás? La de Pistorius es una historia de romper barreras, es un ejemplo para muchos de la grandeza del ser humano y de que los límites solo nos los ponemos nosotros.

Yo me pregunto si la gente que duda de este corredor y que dice que tiene tanta ventaja, piensa en que después de la carrera el resto de competidores salen andando del estadio y pueden subir los 3 escalones de los vestuarios con total normalidad, mientras este chico tan aventajado ha de empujar su silla de ruedas y arrastrarse por el suelo de las duchas antes de salir por una puerta especial para minusválidos del estadio.

Si fuese tan ventajoso, me pregunto: porque no son los 8 finalistas del mundial corredores amputados? o si en un futuro habrá deportistas que elijan amputar sus extremidades para ser más competitivos… no lo creo.


Yo creía que el deporte era un medio de integración, de celebración social, de entretenimiento y de educación; pero por lo visto los valores sociales que nos enseñan de aceptación del otro género, raza o edad, todavía no han sido aceptados para las personas con algún tipo de minusvalía. La gente que critica a este deportista, debe ser partidaria de la práctica espartana de arrojar por el monte Olimpo a aquellos lisiados o enclenques, pero afotunadamente no todos pensamos así, yo creo que Oscar Pistorius me da la esperanza de saber que si un dia me pasa a mi, soy yo quien decido como quiero vivir el resto de mi vida!