KONY 2012 is a half-hour documentary, from the Invisible Children‘s campaign “Stop Kony 2012” and filmed by director Jason Russell, who is tapping into the power of social media to reach a global audience. The purpose of his documentary, according to Russell, is to get people to know who Joseph Kony is and not to celebrate him while raising support for his arrest and set a precedent for international justice.

This war-lord from Uganda is one of the most vilified strongman in this planet and he is at the top of the list of the “world’s most wanted man” by the International Criminal Court. He is accused and responsible for the abduction, death or enslavement of more than 30,000 children. He is known for the extreme atrocities he commits, including murder, mutilations, rape, and in some accounts even cannibalism.

In this moving documentary KONY 2012 Jason Russell declares Kony to be the “most wanted man in the world according to the ICC“, and this project aims to spread his name all over the world to pressure the authorities to capture him.

Since the teaser appeared on some of the world’s most respected newscasts, hundreds of thousands of internet users have signed onto the cause and the youtube video has had over 50 million views worldwide.

The public support in favour of democratic progress and freedom has been immeasurable, however there is a certain number of individuals that question the intentions of the organization Invisible Children and its lack of transparent procedures. Grant Oyston, student at the Acadia University in Nova Scotia, Canada; created the blog “Visible Children“, as a response; urging people to make their own research before signing for an organization that lacks transparency.

In the last days, the same “viral magic” that made the documentary known around the world has turned against the campaign, and some images of Jason Russell’s team holding machine guns have surfaced on the social media circles, causing great controversy.

A certain number of independent publications like Daily Paul, are warning readers of the hidden motives behind this sudden massive promotion made by the media. It seems that the video was released for the first time back in 2003 and in the past 9 years no one seemed to care. So, what has changed? The American publication says:

“Uganda’s oil reserves could be worth as much as that of the Gulf countries”, a senior official at the US Department of Energy has said, and “China might be trying to participate on the extraction of that oil”.

For now we don’t know what will happen in Uganda, what we know for sure is that Kony2012 has had a huge success as a marketing strategy of Invisible Children to be known worldwide.


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